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XPO Brand / SubsidiaryActiveProtected Asset

YogaSix

Yoga Studio Franchise

Since 2012
38
/ 100
Constructed Persona
RS Index — Constructed Persona

YogaSix carries an RS Index score of 38 out of 100 — Constructed Persona. Low RS scores reflect a documented gap between projected identity and verifiable reality, based on public records, regulatory filings, and franchise relations history. Under standard coalition monitoring.

Background

YogaSix is Xponential's yoga studio franchise, converted from a boutique studio concept into a franchise model. Franchise owners report the same pattern of support shortfalls documented across the broader Xponential portfolio.

RS Index Analysis

RS = ((O + C + I) / 30) × 100 = 38.3
OOrdinaries
2.0/10

YogaSix shows above-average ghost license accumulation relative to its portfolio size. FDD-represented build-out timelines and profitability projections were misrepresented at point of sale, consistent with the FTC's system-wide findings. Territory encroachment documentation exists across multiple coalition members.

CConsistency
2.5/10

The 'premium yoga experience' brand identity drove franchise sales without transparent disclosure of the unit economics and territory saturation risks documented in coalition records. The gap between projected and actual franchisee returns is material.

IImmediacy
7.0/10

Retained in the XPO core portfolio. FTC consent order compliance obligations apply directly. SBA default rate estimated at 9–11%, above the XPO portfolio average.

ArchetypeProtected Asset

Protected Asset — brand equity in the yoga wellness market creates reputational insulation against accountability documentation. The lifestyle brand projection actively distances YogaSix from the documented franchise failure metrics.

RS Index — Audit Glitches

2 documented
1

Territory saturation: YogaSix is the most frequently cited XPO brand in coalition reports of territory encroachment — XPO approved new units within effective draw areas of existing studios. SBA default rate estimated at 9–11%. Source: Coalition franchisee testimony; SBA FOIA data.

2

Same Item 20 omission scope: FDD item 20 violations documented in the FTC consent order apply to YogaSix franchise sales under the same corporate infrastructure. Source: FTC Case 8:26-CV-00610.

Live Coverage

Work-related public coverage only

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