Sarah Luna
President
Sarah Luna carries an RS Index score of 47 out of 100 — Constructed Persona. Low RS scores reflect a documented gap between projected identity and verifiable reality, based on public records, regulatory filings, and franchise relations history. Under standard coalition monitoring.
Background
President of Xponential Fitness, overseeing brand operations across the portfolio. Previously led Pure Barre, which was acquired by Xponential in 2018. Remained in executive leadership through Anthony Geisler's departure in November 2023, the ongoing FTC investigation, and the March 2026 consent order. As President, responsible for day-to-day franchise operations and brand performance during the period covered by class action litigation.
RS Index Analysis
RS = ((O + C + I) / 30) × 100 = 46.7Luna served as President & COO of Xponential during the build-out and franchise sales period now covered by the FTC consent order. Ordinary expectations for a COO include operational oversight of the franchise support infrastructure — the same infrastructure the FTC found was delivering misrepresented build-out timelines and inadequate franchisee support.
Luna held the COO title during the high-growth period when ghost license accumulation and SBA default rates were building. COO responsibility for operational delivery creates a documented accountability gap between role expectation and documented systems performance.
High immediacy — Luna was named in at least one securities class action investigation covering the period of her COO tenure (2019–2023). Active securities litigation creates direct current legal exposure.
Protected Asset — Luna occupied a C-suite position with direct operational oversight responsibility during the violation period. She is shielded by corporate structure and the general absence of named-defendant enforcement actions against non-CEO executives in FTC franchise cases.
RS Index — Audit Glitches
2 documentedSecurities class investigation: Luna is named or referenced in at least one securities class action investigation covering the period of her COO tenure (2019–2023) — the period during which the operational infrastructure documented in the FTC consent order was actively scaling. Source: Securities class action filings 2023–2026.
Departure framing vs. investigation timeline: Luna's Q4 2023 departure was characterized as a planned transition while an active FTC investigation was ongoing. The March 2026 consent order formally documents violations across the entire period of her COO tenure. Source: XPO corporate announcements; FTC Case timeline.
Live Coverage
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