How the Accountability Matrix Works

The 5 brands Xponential kept after the 2025 "Focus on the Core" restructuring.

Club Pilates, Pure Barre, StretchLab, YogaSix, and BFT (Body Fit Training) remain under direct XPO ownership. These brands are the subject of the March 2026 FTC consent order (Case No. 8:26-CV-00610) covering deceptive FDD disclosures, Item 20 omissions, and misrepresented build-out timelines. Each brand receives an RS Index score reflecting documented accountability risk across franchise relations, regulatory compliance, and transparency.

Four brands divested from XPO in 2025 — CycleBar, Rumble, Row House, AKT — plus divested Lindora.

Extraordinary Brands LLC acquired CycleBar, Rumble Boxing, Row House, and AKT from Xponential in 2025. Lindora was sold separately to Next Health Management Group. The divestiture allows XPO to report improved portfolio metrics — but franchisees of these brands remain legally exposed for harm that occurred under XPO ownership. COO Katy Richardson publicly admitted in January 2026 that many acquired studios were 30–50% too large for their modality, confirming that the original build-out plan sold to franchisees was structurally flawed.

Executives, board members, brand presidents, and founders with documented roles in the XPO ecosystem.

Every person tracked in the matrix held a documented organizational role during the period of alleged misconduct. No private individuals are listed. RS Index scores for persons reflect accountability risk based on their decisions, tenure, and proximity to documented events — including FDD oversight, franchise sales practices, IPO communications, and post-consent order conduct. Coalition members identify executives responsible for specific harm to their franchise investment.

Banks and lenders that financed XPO franchise units through SBA 7(a) loans.

SBA lenders approved franchise loans based on FDD disclosures the FTC has formally found to be deceptive. Lender exposure is tracked because many coalition members are simultaneously battling loan default and franchise failure — situations created by the same misrepresented financial projections. The SBA Franchisor Certification requirement (effective June 30, 2026) may render XPO brands ineligible for new SBA loans, adding pressure to an already stressed lender portfolio. Coalition members facing SBA default should reference the FTC consent order (Case No. 8:26-CV-00610) as evidence of fraudulent inducement.

Private equity and institutional holders with significant ownership or control over XPO.

The coalition tracks financial actors whose ownership decisions and capital structures shaped the franchise model. Private equity involvement in franchising creates an incentive structure that prioritizes franchise fee volume over franchisee success — a dynamic documented extensively in the XPO case. H&W Investco (founded by Chairman Mark Grabowski) received fresh equity grants even after the FTC consent order, demonstrating that insider compensation continued while franchise owner harm remained unaddressed.

Plaintiff firms with active class action investigations against Xponential Fitness (XPOF).

Six securities class action firms are tracked with active investigations or lawsuits targeting XPOF on behalf of investors who suffered losses tied to alleged misrepresentations during the franchise growth period. Each firm's coalition record includes their case focus, the period of alleged harm, and named defendants where disclosed. Listing here is informational only — the XPO Accountability Coalition does not endorse or represent any firm.

Federal agencies that have taken enforcement action touching the XPO franchise ecosystem.

The Federal Trade Commission (FTC) issued a $17M consent order against Xponential Fitness on March 18, 2026, formally finding violations of the Franchise Rule (16 CFR Part 436). The Small Business Administration (SBA) is reinstating its Franchise Directory with a Franchisor Certification requirement effective June 30, 2026 — a process XPO may fail given the active consent order. Both agencies' filings serve as primary source evidence for franchise owner claims.

Brokers who facilitated XPO franchise sales, often earning commissions from the same leads they steered.

Franchise brokers operate on commission structures paid by franchisors — creating an inherent conflict of interest when presenting financial projections to prospective buyers. Brokers who placed clients into XPO franchise systems using the same deceptive FDD materials cited in the FTC consent order are tracked as part of the accountability network. The coalition maintains records of documented broker conduct to support due diligence for prospective buyers and legal claims for affected owners.