Fueled Collective Franchising LLC (St. Gregory Development Group)
XPOF Franchise Sales Agent (2018–2021) — CA DFPI Consent Order
Fueled Collective Franchising LLC (St. Gregory Development Group) carries an RS Index score of 55 out of 100 — Mixed Signal. Mixed-signal scores reflect partial alignment between stated identity and verifiable reality. Some conduct is documented as claimed; other aspects carry notable gaps.
Background
Fueled Collective Franchising LLC, also operating as St. Gregory Development Group, served as Xponential Fitness's designated franchise sales agent from approximately 2018 through 2021. Their commercial function was to recruit and process prospective franchisees into the XPOF system across multiple brands. In 2021, the California Department of Financial Protection and Innovation (DFPI) issued a Consent Order against Fueled Collective Franchising LLC, requiring the company to cease and desist from continued franchisee sales violations. Per the Fuzzy Panda Research XPOF short-seller report (January 2024), the DFPI finding confirmed that systematic FDD disclosure violations had been occurring in the franchise sales process. Following the Consent Order and dissolution of the third-party arrangement, key Fueled Collective executives were hired directly by Xponential Fitness — internalizing the franchise sales function while the personnel responsible for the disclosure violations became XPOF staff. Franchisees sold into the XPOF system during the 2018–2021 Fueled Collective period were processed by an agent operating under regulatory scrutiny for violations.
RS Index Analysis
RS = ((O + C + I) / 30) × 100 = 55.0The California DFPI Consent Order is a regulatory enforcement action — a documented finding by a state financial regulator that Fueled Collective had engaged in franchise sales violations. This is among the strongest available third-party documentation that bad-faith franchise sales conduct was occurring at scale during the 2018–2021 XPOF expansion period. High ordinaries reflect this regulatory confirmation.
Fueled Collective operated as XPOF's franchise sales agent across multiple brands over multiple years — not an isolated incident but a sustained pattern substantial enough to trigger regulatory enforcement. The consistency of conduct is established by the fact that it was systemic enough to merit a Consent Order.
Fueled Collective dissolved as an independent entity upon or following the Consent Order, with personnel absorbed by XPOF. There is no independent operating entity. Immediacy reflects the dissolution and absorption — the company no longer operates, though the personnel and their history remain relevant to XPOF's franchise sales accountability story.
PREDATORY_AGENT — Fueled Collective was the commercial franchise sales operation for XPOF during a critical multi-year expansion period. The DFPI Consent Order confirms that their methods violated disclosure requirements. Franchisees who entered the XPOF system through the Fueled Collective channel during 2018–2021 were recruited by an agent that state regulators confirmed had stopped following disclosure rules. The subsequent internalization of those personnel by XPOF is the mechanism by which the pre-Consent-Order franchise sales culture carried forward.
RS Index — Audit Glitches
3 documentedThe California DFPI Consent Order against Fueled Collective Franchising LLC is referenced in the Fuzzy Panda Research XPOF report (January 2024). The primary source Consent Order document has not been independently retrieved and reviewed.
The specific executives from Fueled Collective subsequently hired by XPOF have not been identified by name in available public sources.
The exact scope, terms, and timeline of the Fueled Collective dissolution and XPOF hire arrangement have not been independently confirmed beyond the Fuzzy Panda report summary.
Documented Events
1 on recordThe California Department of Financial Protection and Innovation (DFPI) issued a Consent Order against Fueled Collective Franchising LLC (also known as St. Gregory Development Group), Xponential Fitness's franchise sales agent through 2021. Per Fuzzy Panda Research: "California regulators evidently agreed with [franchisee complaints] as the California's Department of Financial Protection and Innovation filed a Consent Order w/ Fueled Collective Franchising LLC aka St. Gregory Development Group, Xponential's franchisee sales company until 2021 to cease and desist from continued franchisee sales violations." Following the Consent Order, Fueled Collective's key executives were hired directly by XPOF. Franchisees sold during 2018–2021 were processed through a sales agent subsequently found to have engaged in systematic disclosure violations.
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