Eileen McCarthy
Director of Franchise Development
Eileen McCarthy carries an RS Index score of 47 out of 100 — Constructed Persona. Low RS scores reflect a documented gap between projected identity and verifiable reality, based on public records, regulatory filings, and franchise relations history. Under standard coalition monitoring.
Background
Director of Franchise Development at Extraordinary Brands — the function responsible for new franchise sales across Rumble Boxing, CycleBar, Row House, and AKT. McCarthy oversees franchise sales in brands operating under the shadow of the FTC March 2026 consent order, ongoing securities class actions, and documented system-level contraction. New franchise sales in this environment — using FDDs that must now accurately reflect the corrected economics that EB's own COO publicly acknowledged in January 2026 — represent the most direct ongoing accountability function in the EB structure.
RS Index Analysis
RS = ((O + C + I) / 30) × 100 = 46.7McCarthy's Director of Franchise Development role is confirmed through EB organizational sources. The specific content of current EB FDDs — and whether they reflect the January 2026 COO admission on oversized build-outs — has not yet been independently verified.
Franchise development function implies consistent conduct: selling franchise agreements. Whether those agreements now reflect the corrected economic model is the central consistency question for this entity.
McCarthy operates in the highest-immediacy accountability zone: active franchise sales in the immediate post-consent-order environment, selling into a brand system whose structural defects were publicly acknowledged by EB's own COO.
Protected Asset — McCarthy's franchise sales function is structurally insulated from the franchise owner accountability claims that her sales pipeline feeds into.
RS Index — Audit Glitches
2 documentedMcCarthy oversees franchise sales using FDDs that must now reflect the corrected economic model EB's COO acknowledged in January 2026; whether current EB FDDs have been updated to reflect those corrections has not yet been independently verified.
The gap between XPO-era FDD representations and EB's January 2026 COO admission is the core unresolved franchise accountability question in the EB structure.
Documented Events
1 on recordEileen McCarthy serves as Director of Franchise Development at Extraordinary Brands, overseeing new franchise sales across Rumble Boxing, CycleBar, Row House, and AKT. New franchise sales are being conducted with FDDs that must reflect the corrected economic reality acknowledged in January 2026 by EB COO Katy Richardson — including a public admission that many existing studio sites were 30–50% too large for their modality's ROI.
Live Coverage
Work-related public coverage onlyScanning public sources…