Brandon Kelley
Co-Founder — YogaSix
Brandon Kelley carries an RS Index score of 33 out of 100 — Constructed Persona. Low RS scores reflect a documented gap between projected identity and verifiable reality, based on public records, regulatory filings, and franchise relations history. Under standard coalition monitoring.
Background
Brandon Kelley co-founded YogaSix in 2012 in San Diego, California alongside Caitlin Copple — a modern yoga studio concept built around six distinct class formats covering heated and non-heated yoga, restorative sessions, and targeted barre-yoga hybrids. Xponential Fitness acquired YogaSix in 2019. Kelley departed post-acquisition. XPOF expanded YogaSix into a large-scale franchise operation; franchisee concerns about territory oversaturation and the gap between the pre-acquisition studio model and the post-acquisition franchise product followed the same pattern seen across the XPOF portfolio. Kelley and Copple built a seven-year studio concept; XPOF converted it into a franchise machine almost immediately following acquisition.
RS Index Analysis
RS = ((O + C + I) / 30) × 100 = 33.3Kelley's co-founding of YogaSix is documented in fitness industry materials. A seven-year founder operating period (2012–2019) produced a documented multi-location yoga studio concept. Ordinaries reflect a documentable co-founder with a limited individual press footprint.
Seven years of consistent operation before the XPOF acquisition — a meaningful track record that established the six-format structure, the studio culture, and the brand identity XPOF converted into a franchise product.
Kelley departed at or following the 2019 acquisition. No current operational connection to YogaSix's accountability story. Immediacy at floor.
Protected Asset — Kelley and Copple built a seven-year yoga studio brand that XPOF converted into a large-scale franchise. The yoga methodology, six-format structure, and brand culture they developed became the franchise disclosure document sold to buyers. Post-acquisition franchisee complaints follow the pattern of an XPOF franchise product that sold the founder-era studio experience while delivering the franchise-era operational structure.
RS Index — Audit Glitches
1 documentedThe specific division of roles and responsibilities between Brandon Kelley and Caitlin Copple at YogaSix before the XPOF acquisition has not been independently documented. Both co-founders are confirmed; their specific functional areas are not independently partitioned in available public records.
Live Coverage
Work-related public coverage onlyScanning public sources…