Katelyn DiGiorgio
President — Pure Barre
Katelyn DiGiorgio carries an RS Index score of 40 out of 100 — Constructed Persona. Low RS scores reflect a documented gap between projected identity and verifiable reality, based on public records, regulatory filings, and franchise relations history. Under standard coalition monitoring.
Background
President of Pure Barre, previously VP of Training at the brand. Drives the "Barre Stronger" initiative designed to increase per-member spend through upsell programs. Pure Barre is one of the larger Xponential brands by studio count, making its FDD Item 19 earnings claims high-volume instruments in the franchise sales cycle. DiGiorgio oversees a brand whose franchisee earnings disclosures are part of the broader FTC consent order scope.
RS Index Analysis
RS = ((O + C + I) / 30) × 100 = 40.0DiGiorgio leads franchise sales and operations for Pure Barre — a brand whose FDD falls within the institutional scope of the FTC's Franchise Rule violations. As the current president, she manages disclosure documents in a system formally found to have violated the Franchise Rule, while implementing the Barre Stronger upsell program whose franchisee margin impact is not independently documented in Item 19.
DiGiorgio's 'brand growth leader' identity is consistent with her stated operational mandate. The consistency gap is between 'supporting franchisee success' projection and the documented outcomes for franchisees who purchased Pure Barre licenses under FDDs the FTC found deceptive.
DiGiorgio is a current active executive managing the brand during FTC consent order compliance. New franchise sales proceed under her leadership, making her regulatory compliance obligations immediate and ongoing.
Protected Asset — DiGiorgio manages a brand within a system formally found deceptive, continuing franchise sales operations during the compliance period without public acknowledgment of the institutional context. The brand president's operational continuity functions as institutional protection for the franchise model.
RS Index — Audit Glitches
2 documentedPure Barre FDD scope: DiGiorgio leads a brand whose FDD Item 20 disclosures fall within the institutional scope of the FTC consent order — as the current president overseeing franchise sales, she manages disclosure documents in a system formally found to have violated the Franchise Rule. Source: FTC Case 8:26-CV-00610.
'Barre Stronger' program: The initiative DiGiorgio publicly champions adds per-session revenue tiers to franchisee customer bases — franchisee margin impact of mandatory upsell infrastructure was not independently documented in any FDD Item 19 coalition members received. Source: Coalition review; XPO investor presentations.
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